Tag: link tax

Competitive instincts

This week – Wednesday, March 6 – saw the EU’s Digital Markets Act come into force. As The Verge reminds us, the law is intended to give users more choice and control by forcing technology’s six biggest “gatekeepers” to embrace interoperability and avoid preferencing their own offerings across 22 specified services. The six: Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. Alphabet’s covered list is the longest: advertising, app store, search engine, maps, and shopping, plus Android, Chrome, and YouTube. For Apple, it’s the app store, operating system, and web browser. Meta’s list includes Facebook, WhatsApp, and Instagram, plus Messenger, Ads, and Facebook Marketplace. Amazon: third-party marketplace and advertising business. Microsoft: Windows and internal features. ByteDance just has TikTok.

The point is to enable greater competition by making it easier for us to pick a different web browser, uninstall unwanted features (like Cortana), or refuse the collection and use of data to target us with personalized ads. Some companies are haggling. Meta, for example, is trying to get Messenger and Marketplace off the list, while Apple has managed to get iMessage removed from the list. More notably, though, the changes Apple is making to support third-party app stores have been widely cricitized as undermining any hope of success for independents.

Americans visiting Europe are routinely astonished at the number of cookie consent banners that pop up as they browse the web. Comments on Mastodon this week have reminded that this was their churlish choice to implement the 2009 Cookie Directive and 2018 General Data Protection Regulation in user-hostile ways. It remains to be seen how grown-up the technology companies will be in this new round of legal constraints. Punishing users won’t get the EU law changed.

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The last couple of weeks have seen a few significant outages among Internet services. Two weeks ago, AT&T’s wireless service went down for many hours across the US after a failed software update. On Tuesday, while millions of Americans were voting in the presidential primaries, it was Meta’s turn, when a “technical issue” took out both Facebook and Instagram (and with the latter, Threads) for a couple of hours. Concurrently but separately, users of Ad Manager had trouble logging in at Google, and users of Microsoft Teams and exTwitter also reported some problems. Ironically, Meta’s outage could have been fixed faster if the engineers trying to fix it hadn’t had trouble gaining remote access to the servers they needed to fix (and couldn’t gain access to the physical building because their passes didn’t work either).

Outages like these should serve as reminders not to put all your login eggs in one virtual container. If you use Facebook to log into other sites, besides the visibility you’re giving Meta into your activities elsewhere, those sites will be inaccessible any time Facebook goes down. In the case of AT&T, one reason this outage was so disturbing – the FTC is formally investigating it – is that the company has applied to get rid of its landlines in California. While lots of people no longer have landlines, they’re important in rural areas where cell service can be spotty, some services such as home alarm systems and other equipment depend on them, and they function in emergencies when electric power fails.

But they should also remind that the infrastructure we’re deprecating in favor of “modern” Internet stuff was more robust than the new systems we’re increasingly relying on. A home with smart devices that cannot function without an uninterrupted Internet connection is far more fragile and has more points of failure than one without them, just as you can read a paper map when your phone is dead. At The Verge, Jennifer Pattison Tuohy tests a bunch of smart kitchen appliances including a faucet you can operate via Alexa or Google voice assistants. As in digital microwave ovens, telling the faucet the exact temperature and flow rate you want…seems unnecessarily detailed. “Connect with your water like never before,” the faucet manufacturer’s website says. Given the direction of travel of many companies today, I don’t want new points of failure between me and water.

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It has – already! – been three years since Australia’s News Media Bargaining Code led to Facebook and Google signing three-year deals that have primarily benefited Rupert Murdoch’s News Corporation, owner of most of Australia’s press. A week ago, Meta announced it will not renew the agreement. At The Conversation, Rod Sims, who chaired the commission that formulated the law, argues it’s time to force Meta into the arbitration the code created. At ABC Science, however, James Purtill counters that the often “toxic” relationship between Facebook and news publishers means that forcing the issue won’t solve the core problem of how to pay for news, since advertising has found elsewheres it would rather be. (Separately, in Europe, 32 media organizations covering 17 countries have filed a €2.1 billion lawsuit against Google, matching a similar one filed last year in the UK, alleging that the company abused its dominant position to deprive them of advertising revenue.)

Purtill predicts, I think correctly, that attempting to force Meta to pay up will instead bring Facebook to ban news, as in Canada, following the passage of a similar law. Facebook needed news once; it doesn’t now. But societies do. Suddenly, I’m glad to pay the BBC’s license fee.

Illustrations: Red deer (via Wikimedia.)

Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon

Watson goes to Wimbledon

The launch of the Fediverse-compatible Meta app Threads seems to have slightly overshadowed the European Court of Justice’s ruling, earlier in the week. This ruling deserves more attention: it undermines the basis of Meta’s targeted advertising. In noyb’s initial reaction, data protection legal bulldog Max Schrems suggests the judgment will make life difficult for not just Meta but other advertising companies.

As Alex Scroxton explains at Computer Weekly, the ruling rejects several different claims by Meta that all attempt to bypass the requirement enshrined in the General Data Protection Regulation that where there is no legal basis for data processing users must actively consent. Meta can’t get by with claiming that targeted advertising is a part of its service users expect, or that it’s technically necessary to provide its service.

More interesting is the fact that the original complaint was not filed by a data protection authority but by Germany’s antitrust body, which sees Meta’s our-way-or-get-lost approach to data gathering as abuse of its dominant position – and the CJEU has upheld this idea.

All this is presumably part of why Meta decided to roll out Threads in many countries but *not* the EU, In February, as a consequence of Brexit, Meta moved UK users to its US agreements. The UK’s data protection law is a clone of GDPR and will remain so until and unless the British Parliament changes it via the pending Data Protection and Digital Information bill. Still, it seems the move makes Meta ready to exploit such changes if they do occur.

Warning to people with longstanding Instagram accounts who want to try Threads: if your plan is to try and (maybe) delete, set up a new Instagram account for the purpose. Otherwise, you’ll be sad to discover that deleting your new Threads account means vaping your old Instagram account along with it. It’s the Hotel California method of Getting Big Fast.

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Last week the Irish Council for Civil Liberties warned that a last-minute amendment to the Courts and Civil Law (Miscellaneous) bill will allow Ireland’s Data Protection Commissioner to mark any of its proceedings “confidential” and thereby bar third parties from publishing information about them. Effectively, it blocks criticism. This is a muzzle not only for the ICCL and other activists and journalists but for aforesaid bulldog Schrems, who has made a career of pushing the DPC to enforce the law it was created to enforce. He keeps winning in court, too, which I’m sure must be terribly annoying.

The Irish DPC is an essential resource for everyone in Europe because Ireland is the European home of so many of American Big Tech’s subsidiaries. So this amendment – which reportedly passed the Oireachta (Ireland’s parliament) – is an alarming development.

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Over the last few years Canadian law professor Michael Geist has had plenty of complaints about Canada’s Online News Act, aka C-18. Like the Australian legislation it emulates, C-18 requires intermediaries like Facebook and Google to negotiate and pay for licenses to link to Canadian news content. The bill became law on June 22.

Naturally, Meta and Google have warned that they will block links to Canadian news media from their services when the bill comes into force six months hence. They also intend to withdraw their ongoing programs to support the Canadian press. In response, the Canadian government has pulled its own advertising from Meta platforms Facebook and Instagram. Much hyperbolic silliness is taking place –

Pretty much everyone who is not the Canadian government thinks the bill is misconceived. Canadian publishers will lose traffic, not gain revenues, and no one will be happy. In Australia, the main beneficiary appears to be Rupert Murdoch, with whom Google signed a three-year agreement in 2021 and who is hardly the sort of independent local media some hoped would benefit. Unhappily, the state of California wants in on this game; its in-progress Journalism Preservation Act also seeks to require Big Tech to pay a “journalism usage fee”.

The result is to continue to undermine the open Internet, in which the link is fundamental to sharing information. If things aren’t being (pay)walled off, blocked for copyright/geography, or removed for corporate reasons – the latest announced casualty is the GIF hosting site Gfycat – they’re being withheld to avoid compliance requirements or withdrawn for tax reasons. None of us are better off for any of this.

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Those with long memories will recall that in 2011 IBM’s giant computer, Watson, beat the top champions at the TV game show Jeopardy. IBM predicted a great future for Watson as a medical diagnostician.

By 2019, that projected future was failing. “Overpromised and underdelivered,” ran a IEEE Spectrum headline. IBM is still trying, and is hoping for success with cancer diagnosis.

Meanwhile, Watson has a new (marketing) role: analyzing the draw and providing audio and text commentary for back-court tennis matches at Wimbledon and for highlights clips. For each match, Watson also calculates the competitors’ chances of winning and the favorability of their draw. For a veteran tennis watcher, it’s unsatisfying, though: IBM offers only a black box score, and nothing to show how that number was reached. At least human commentators tell you – albeit at great, repetitive length – the basis of their reasoning.

Illustrations: IBM’s Watson, which beat two of Jeopardy‘s greatest champions in 2011.

Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. Follow on Twitter.