This week – Wednesday, March 6 – saw the EU’s Digital Markets Act come into force. As The Verge reminds us, the law is intended to give users more choice and control by forcing technology’s six biggest “gatekeepers” to embrace interoperability and avoid preferencing their own offerings across 22 specified services. The six: Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. Alphabet’s covered list is the longest: advertising, app store, search engine, maps, and shopping, plus Android, Chrome, and YouTube. For Apple, it’s the app store, operating system, and web browser. Meta’s list includes Facebook, WhatsApp, and Instagram, plus Messenger, Ads, and Facebook Marketplace. Amazon: third-party marketplace and advertising business. Microsoft: Windows and internal features. ByteDance just has TikTok.
The point is to enable greater competition by making it easier for us to pick a different web browser, uninstall unwanted features (like Cortana), or refuse the collection and use of data to target us with personalized ads. Some companies are haggling. Meta, for example, is trying to get Messenger and Marketplace off the list, while Apple has managed to get iMessage removed from the list. More notably, though, the changes Apple is making to support third-party app stores have been widely cricitized as undermining any hope of success for independents.
Americans visiting Europe are routinely astonished at the number of cookie consent banners that pop up as they browse the web. Comments on Mastodon this week have reminded that this was their churlish choice to implement the 2009 Cookie Directive and 2018 General Data Protection Regulation in user-hostile ways. It remains to be seen how grown-up the technology companies will be in this new round of legal constraints. Punishing users won’t get the EU law changed.
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The last couple of weeks have seen a few significant outages among Internet services. Two weeks ago, AT&T’s wireless service went down for many hours across the US after a failed software update. On Tuesday, while millions of Americans were voting in the presidential primaries, it was Meta’s turn, when a “technical issue” took out both Facebook and Instagram (and with the latter, Threads) for a couple of hours. Concurrently but separately, users of Ad Manager had trouble logging in at Google, and users of Microsoft Teams and exTwitter also reported some problems. Ironically, Meta’s outage could have been fixed faster if the engineers trying to fix it hadn’t had trouble gaining remote access to the servers they needed to fix (and couldn’t gain access to the physical building because their passes didn’t work either).
Outages like these should serve as reminders not to put all your login eggs in one virtual container. If you use Facebook to log into other sites, besides the visibility you’re giving Meta into your activities elsewhere, those sites will be inaccessible any time Facebook goes down. In the case of AT&T, one reason this outage was so disturbing – the FTC is formally investigating it – is that the company has applied to get rid of its landlines in California. While lots of people no longer have landlines, they’re important in rural areas where cell service can be spotty, some services such as home alarm systems and other equipment depend on them, and they function in emergencies when electric power fails.
But they should also remind that the infrastructure we’re deprecating in favor of “modern” Internet stuff was more robust than the new systems we’re increasingly relying on. A home with smart devices that cannot function without an uninterrupted Internet connection is far more fragile and has more points of failure than one without them, just as you can read a paper map when your phone is dead. At The Verge, Jennifer Pattison Tuohy tests a bunch of smart kitchen appliances including a faucet you can operate via Alexa or Google voice assistants. As in digital microwave ovens, telling the faucet the exact temperature and flow rate you want…seems unnecessarily detailed. “Connect with your water like never before,” the faucet manufacturer’s website says. Given the direction of travel of many companies today, I don’t want new points of failure between me and water.
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It has – already! – been three years since Australia’s News Media Bargaining Code led to Facebook and Google signing three-year deals that have primarily benefited Rupert Murdoch’s News Corporation, owner of most of Australia’s press. A week ago, Meta announced it will not renew the agreement. At The Conversation, Rod Sims, who chaired the commission that formulated the law, argues it’s time to force Meta into the arbitration the code created. At ABC Science, however, James Purtill counters that the often “toxic” relationship between Facebook and news publishers means that forcing the issue won’t solve the core problem of how to pay for news, since advertising has found elsewheres it would rather be. (Separately, in Europe, 32 media organizations covering 17 countries have filed a €2.1 billion lawsuit against Google, matching a similar one filed last year in the UK, alleging that the company abused its dominant position to deprive them of advertising revenue.)
Purtill predicts, I think correctly, that attempting to force Meta to pay up will instead bring Facebook to ban news, as in Canada, following the passage of a similar law. Facebook needed news once; it doesn’t now. But societies do. Suddenly, I’m glad to pay the BBC’s license fee.
Illustrations: Red deer (via Wikimedia.)
Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon
