It’s always DNS…

Years ago, someone in tech support at Telewest, then the cable supplier for southwest London, told me that if my broadband went out I should hope its television service went down too: the volume of complaints would get it fixed much faster. You could see this in action some years later, in 2017, when Amazon Web Services went down, taking with it Netflix. Until that moment few had realized that Netflix built its streaming service on Amazon’s cloud computing platform to take advantage of its flexibility in up- and down-sizing infrastructure. The source – an engineer’s typing error – was quickly traced and fixed, and later I was told the incident led Netflix to diversify its suppliers. You would think!

Even so, Netflix was one of the companies affected on Monday, when a DNS error took out a chunk of AWS, and people from gamers on Roblox to governments with mission-critical dependencies were affected. On the list of the affected are both the expected (Alexa and Ring) and the unexpected (Apple TV, Snapchat, Hulu, Google, Fortnite, Lyft, T-Mobile, Verizon, Venmo, Zoom, and the New York Times). To that add the UK government. At the Guardian, Simon Goodley says the UK government has awarded AWS £1.7 billion in contracts across 35 public sector authorities, despite warnings from the Treasury, the Financial Conduct Authority, and the Prudential Regulation Authority. Among the AWS-dependent: the Home Office, the Department of Work and Pensions, HM Revenue and Customs, and the Cabinet Office.

First, to explain the mistake – so common that experts said “It’s always DNS” and so old that early Internet pioneers said “We shouldn’t be having DNS errors any more”. The Domain Name System, conceived in 1983 by Paul Mockapetris, is a core piece of how the Internet routes traffic. When you type or click on a domain name such as “pelicancrossing.net”, behind the scenes a computer translates that name into a series of dotted numbers that identify the request’s destination. An error in those numbers, no matter how small, means the message – data, search request, email, whatever – can’t reach its destination, just as you can’t reach the recipient you want if you get a telephone number wrong. The upshot of all that is that DNS errors snarl traffic. In the AWS case, the error affected just one of its 30 regions, which is why Monday’s outages were patchy.

As Dan Milmo and Graham Wearden write at the Guardian, the outage has focused many minds on the need to diversify cloud computing. Taken together, Amazon (30%), Microsoft Azure (20%), and Google (13%) jointly control 63% of the market worldwide. There have been many such warnings.

At The Register, Carly Page reports on the individual level: smart homes turned dumb. Eightsleep beds stuck in an upright position and lost their temperature controls. App-controlled litter boxes stopped communicating. “Smart” light bulbs stayed dark. The Internet of Other People’s Things at its finest.

Also at The Register, Corey Quinn suggests the DNS error was ultimately attributable to an ongoing exodus of senior AWS engineers who took with them essential institutional memory. Once you’ve reached a certain level of scale, Quinn writes, every problem is complex and being able to remember that a similar issue on a previous occasion was traced improbably to a different system in a corner somewhere can be crucial. As departures continue, Quinn believes failures like these will become more common.

If that global picture is dispiriting, consider also the question of dependence within organizations; if your country depends on a single company’s infrastructure to power mission-critical systems, the diversity in the rest of the world won’t help you if that single company goes out. In the UK, Sam Trendall reports at Public Technology, the government activated incident-response mechanisms. Notable among the failures as prime minister Keir Starmer pushes for a mandatory digital ID: the government’s new One Login, as well as some UK banks. This outage provides evidence for the digital sovereignty many have been advocating.

I admit to mixed feelings. I agree with the many who believe the public sector should embrace digital sovereignty…but I also know that the UK government has a terrible record of failed IT projects, no matter who builds them. In 2010, fixing that was part of the motivation for setting up the Government Digital Service, as first GDS leader Mike Bracken writes at Public Digital. Yet the failures keep coming; see also the Post Office Horizon scandal. Bracken believes the solution is to invest in public sector capacity and digital expertise in order to end this litany of expensive failures.

At TechRadar, Benedict Collins rounds up further expert commentary, largely in agreement about the lessons we should learn. But will we? We should have learned in 2017.

Still, it would be a mistake to focus solely on Amazon. It is just one of many centralized points of failure. The is dangerously important as a unique resource for archived web pages. And the UK is not the only government flying at high-risk. Consider South Korea, where a few weeks ago a data center fire may have consumed 85TB of government data – with no backups. It seems we never really learn.

Illustrations: Traffic jam in New York’s Herald Square, 1973 (via Wikimedia).

Wendy M. Grossman is an award-winning journalist. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon or Bluesky.

Revival

There appears to be media consensus: “Bluesky is dead.”

At The Commentary, James Meigs calls Bluesky “an expression of the left’s growing hypersensitivity to ideas leftists find offensive”, and says he accepts exTwitter’s “somewhat uglier vibe” in return for “knowing that right-wing views aren’t being deliberately buried”. Then he calls Bluesky “toxic” and a “hermetically sealed social-media bubble”.

At New Media and Marketing, Rich Meyer says Bluesky is in decline and engagement is dropping, and exTwitter is making a comeback.

At Slate, Alex Kirshner and Nitish Pahwa complain that Bluesky feels “empty”, say that its too-serious users are abandoning it because it isn’t fun, and compare it to a “small liberal arts college” and exTwitter to a “large state university”.

At The Spectator, Sean Thomas regrets that “Bluesky is dying” – and claims to have known it would fail from his first visit to the site, “a bad vegan cafe, full of humorless puritans”.

Many of these pieces – Mark Cuban at Fortune, for example, and Megan McArdle at the Washington Post – blame a “lack of diversity of thought”.

As Mike Masnick writes on TechDirt in its defense (Masnick is a Bluesky board member), “It seems a bit odd: when something is supposedly dying or irrelevant, journalists can’t stop writing about it.”

Have they so soon forgotten 2014, when everyone was writing that Twitter was dead?

Commentators may be missing that success for Bluesky looks different: it’s trying to build a protocol-driven ecosystem, not a site. Twitter had one, but destroyed it as its ad-based business model took over. Both Bluesky and Mastodon, which media largely ignores, aim to let users create their own experience and are building tools that give users as much control as possible. It seems to offend some commentators that one of them lets you block people you don’t want to deal with, but that’s weird, since it’s the one every social site has.

All social media have ups and downs, especially when they’re new (I really wonder how many of these commentators experienced exTwitter in its early days or have looked at Truth Social’s user numbers). Settling into a new environment and rebuilding take time – it may look like the old place, but its affordances are different, and old friends are missing. Meanwhile, anecdotally, some seem to be leaving social media entirely, driven away by privacy issues, toxic behavior, distaste for platform power and its owners, or simply distracted by life. Few of us *have* to use social media.

***

In 2002, the UK’s Financial Services Authority was the first to implement an EU directive allowing private organizations to issue their own electronic money without a banking license if they could meet the capital requirements. At the time, the idea seemed kind of cute, especially since there was a plan to waive some of the requirements for smaller businesses. Everyone wanted micropayments; here was a framework of possibility.

And then nothing much happened. The Register’s report (the first link above) said that organizations such as the Post Office, credit card companies, and mobile operators were considering launching emoney offerings. If they did, the results sank without trace. Instead, we’re all using credit/debit cards to pay for stuff online, just as we were 23 years ago. People are relucrtant to trust weird, new-fangled forms of money.

Then, in 2008, came cryptocurrencies – money as lottery ticket.

Last week, the Wall Street Journal reported that Amazon, Wal-Mart, and other multinationals are exploring stablecoins as a customer payment option – in other words, issuing their own cryptocurrencies, pegged to the US dollar. As Andrew Kassel explains at Investopedia, the result could be to bypass credit cards and banks, saving billions in fees.

It’s not clear how this would work, but I’m suspicious of the benefits to consumers. Would I have to buy a company’s stablecoin before doing business with it? And maintain a floating balance? At Axios, Brady Dale explores other possibilities. Ultimately, it sounds like a return to the 1970s, before multipurpose credit cards, when people had store cards from the retailers they used frequently, and paid a load of bills every month. Dale seems optimistic that this could be a win for consumers as well as retailers, but I can’t really see it.

In other words, the idea seems less cute now, less fun technological experiment, more rapacious. There’s another, more disturbing, possibility: the return of the old company town. Say you work for Amazon or Wal-Mart, and they offer you a 10% bonus for taking your pay in their stablecoin. You can’t spend it anywhere but their store, but that’s OK, right, because they stock everything you could possibly want? A modern company town doesn’t necessarily have to be geographical.

I’ve long thought that company towns, which allowed companies to effectively own employees, are the desired endgame for the titans. Elon Musk is heading that way with Starbase, Texas, now inhabited primarily by SpaceX employees, as Elizabeth Crisp reports at The Hill.

I don’t know if the employees who last month voted enthusiastically for the final incorporation of Starbase realize how abusive those old company towns were.

Illustrations: The Starbase sign adjoining Texas Highway 4, in 2023 (via Jenny Hautmann at Wikimedia.

Wendy M. Grossman is an award-winning journalist. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon or Bluesky.

Own goals

There’s no point in saying I told you so when the people you’re saying it to got the result they intended.

At the Guardian, Peter Walker reports the Electoral Commission’s finding that at least 14,000 people were turned away from polling stations in May’s local elections because they didn’t have the right ID as required under the new voter ID law. The Commission thinks that’s a huge underestimate; 4% of people who didn’t vote said it was because of voter ID – which Walker suggests could mean 400,000 were deterred. Three-quarters of those lacked the right documents; the rest opposed the policy. The demographics of this will be studied more closely in a report due in September, but early indications are that the policy disproportionately deterred people with disabilities, people from certain ethnic groups, and people who are unemployed.

The fact that the Conservatives, who brought in this policy, lost big time in those elections doesn’t change its wrongness. But it did lead the MP Jacob Rees-Mogg (Con-North East Somerset) to admit that this was an attempt to gerrymander the vote that backfired because older voters, who are more likely to vote Conservative, also disproportionately don’t have the necessary ID.

***

One of the more obscure sub-industries is the business of supplying ad services to websites. One such little-known company is Criteo, which provides interactive banner ads that are generated based on the user’s browsing history and behavior using a technique known as “behavioral retargeting”. In 2018, Criteo was one of seven companies listed in a complaint Privacy International and noyb filed with three data protection authorities – the UK, Ireland, and France. In 2020, the French data protection authority, CNIL, launched an investigation.

This week, CNIL issued Criteo with a €40 million fine over failings in how it gathers user consent, a ruling noyb calls a major blow to Criteo’s business model.

It’s good to see the legal actions and fines beginning to reach down into adtech’s underbelly. It’s also worth noting that the CNIL was willing to fine a *French* company to this extent. It makes it harder for the US tech giants to claim that the fines they’re attracting are just anti-US protectionism.

***

Also this week, the US Federal Trade Commission announced it’s suing Amazon, claiming the company enrolled millions of US consumers into its Prime subscription service through deceptive design and sabotaged their efforts to cancel.

“Amazon used manipulative, coercive, or deceptive user-interface designs known as “dark patterns” to trick consumers into enrolling in automatically-renewing Prime subscriptions,” the FTC writes.

I’m guessing this is one area where data protection laws have worked, In my UK-based ultra-brief Prime outings to watch the US Open tennis, canceling has taken at most two clicks. I don’t recognize the tortuous process Business Insider documented in 2022.

***

It has long been no secret that the secret behind AI is human labor. In 2019, Mary L. Gray and Siddharth Suri documented this in their book Ghost Work. Platform workers label images and other content, annotate text, and solve CAPTCHAs to help train AI models.

At MIT Technology Review, Rhiannon Williams reports that platform workers are using ChatGPT to speed up their work and earn more. A team of researchers from the Swiss Federal Institute of Technology study (PDF)found that between 33% and 46% of the 44 workers they tested with a request to summarize 16 extracts from medical research papers used AI models to complete the task.

It’s hard not to feel a little gleeful that today’s “AI” is already eating itself via a closed feedback loop. It’s not good news for platform workers, though, because the most likely consequence will be increased monitoring to force them to show their work.

But this is yet another case in which computer people could have learned from their own history. In 2008, researchers at Google published a paper suggesting that Google search data could be used to spot flu outbreaks. Sick people searching for information about their symptoms could provide real-time warnings ten days earlier than the Centers for Disease Control could.

This actually worked, some of the time. However, as early as 2009, Kaiser Fung reported at Harvard Business Review in 2014, Google Flu Trends missed the swine flu pandemic; in 2012, researchers found that it had overestimated the prevalence of flu for 100 out of the previous 108 weeks. More data is not necessarily better, Fung concluded.

In 2013, as David Lazer and Ryan Kennedy reported for Wired in 2015 in discussing their investigation into the failure of this idea, GFT missed by 140% (without explaining what that means). Lazer and Kennedy find that Google’s algorithm was vulnerable to poisoning by unrelated seasonal search terms and search terms that were correlated purely by chance, and failed to take into account changing user behavior as when it introduced autosuggest and added health-related search terms. The “availability” cognitive bias also played a role: when flu is in the news, searches go up whether or not people are sick.

While the parallels aren’t exact, large language modelers could have drawn the lesson that users can poison their models. ChatGPT’s arrival for widespread use will inevitably thin out the proportion of text that is human-written – and taint the well from which LLMs drink. Everyone imagines the next generation’s increased power. But it’s equally possible that the next generation will degrade as the percentage of AI-generated data rises.

Illustrations: Drunk parrot seen in a Putney garden (by Simon Bisson).

Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. Follow on Mastodon or Twitter.