Mastodon Archives

Blue

The inxodus onto Bluesky noted here last week continues apace: the site’s added a million users a day for more than a week, gradually slowing down from 12 new users a second, per the live counter.

These are not lurkers. Suddenly, the site feels like Twitter circa 2009/2010, when your algorithm-free feed was filled with interesting people sharing ideas, there were no ads, and abuse was in its infancy. People missing in action for the last year or two are popping up; others I’ve wished would move off exTwitter so I could stop following them there have suddenly joined. Mastodon is also seeing an uptick, and (I hear) Threads continues to add users without, for me, adding interest to match…. I doubt this diaspora is all “liberals”, as some media have it – or if they are, it won’t be long before politicians and celebrities note the action is elsewhere and rush to stay relevant.

It takes a long time for a social medium to die if it isn’t killed by a corporation. Even after this week’s bonanza, Bluesky’s entire user base fits inside 5% of exTwitter, which still has around 500 million users as of September, about half of them active daily. What matters most are *posters*, who are about 10% or less of any social site’s user base. When they leave, engagement plummets, as shown in a 2017 paper in Nature.

An example in action: at Statnews, Katie Palmer reports that the science and medical community is adopting Bluesky.

I have to admit to some frustration over this: why not Mastodon? As retro-fun as this week on Bluesky has been, the problem noted here a few weeks ago of Bluesky’s venture capital funding remains. Yes, the company is incorporated as a public benefit company – but venture capitalists want exit strategies and return on investment. That tension looms.

Mastodon is a loose collection of servers that all run the same software, which in turn is written to the open protocol Activity Pub. Gergely Orosz has deep-dive looks at Bluesky’s development and culture; the goal was to write a new open protocol, AT, that would allow Bluesky, similarly, to federate with others. There is already a third-party bit of software, Bridgy, that provides interoperability among Bluesky, any system based on Activity Pub (“the Fediverse”, of which Mastodon is a subset), and the open web (such as blogs). For the moment, though, Bluesky remains the only site running its AT protocol, so the more users Bluesky adds, the more it feels like a platform rather than a protocol. And platforms can change according to the whims of their owners – which is exactly what those leaving exTwitter are escaping. So: why not Mastodon, which doesn’t have that problem?

In an exchange on Bluesky, Palmer said that those who mentioned it said they found Mastodon “too difficult to figure out”.

It can’t be the thing itself; typing and sending varies little. The problem has to be the initial uncertainty about choosing a server. What you really want is for institutions to set up their own, and then you sign up there. For most people that’s far too much heavy lifting. Still, this is what the BBC and the German government have done, and it has a significant advantage in that posting from an address on that server automatically verifies the poster as an authentic staffer. NPR simply found a server and opened an account, like I did when I joined Mastodon in 2019.

All that said, how Mastodon administrators will cope with increasing usage and resulting costs also remains an open question as discussed here last year.

So: some advice as you settle into your new online home:

– Plan for the site’s eventual demise. “On the Internet your home will always leave you” (I have lost the source of this quote). Every site, no matter how big and fast-growing it is now, or how much you all love it…assume that at some point in the future it will either die of outmoded business model (AOL forums); get bought and closed down (Television without Pity, CompuServe, Geocities); become intolerable because of cultural change (exTwitter); or be abandoned because the owner loses interest (countless blogs and comment boards). Plan for that day. Collect alternative means of contacting the people you come to know and value. Build multiple connections.

– Watch the data you’re giving the site. No one in 2007, when I joined Twitter, imagined their thousands of tweets would become fodder for a large language model to benefit one of the world’s richest multi-billionaires.

– If you are (re)building an online community for an organization, own that community. Use social media, by all means, but use it to encourage people to visit the organization’s website, or join its fully-controlled mailing list or web board. Otherwise, one day, when things change, you will have to start over from scratch, and may not even know who your members are or how to reach them.

– Don’t worry too much about the “filter bubble”, as John Elledge writes. Studies generally agree social media users encounter more, and more varied, sources of news than others. As he says, only journalists have to read widely among people whose views they find intolerable (see also the late, great Molly Ivins).

Illustrations: A mastodon by Heinrich Harder (public domain, via Wikimedia).

Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon or Bluesky.

The one hundred

Among the highlights of this week’s hearings of the Covid Inquiry were comments made by Helen MacNamara, who was the deputy cabinet secretary during the relevant time, about the effect of the lack of diversity. The absence of women in the room, she said, led to a “lack of thought” about a range of issues, including dealing with childcare during lockdowns, the difficulties encountered by female medical staff in trying to find personal protective equipment that fit, and the danger lockdowns would inevitably pose when victims of domestic abuse were confined with their abusers. Also missing was anyone who could have identified issues for ethnic minorities, disabled people, and other communities. Even the necessity of continuing free school lunches was lost on the wealthy white men in charge, none of whom were ever poor enough to need them. Instead, MacNamara said, they spent “a disproportionate amount” of their time fretting about football, hunting, fishing, and shooting.

MacNamara’s revelations explain a lot. Of course a group with so little imagination about or insight into other people’s lives would leave huge, gaping holes. Arrogance would ensure they never saw those as failures.

I was listening to this while reading posts on Mastodon complaining that this week’s much-vaunted AI Safety Summit was filled with government representatives and techbros, but weak on human rights and civil society. I don’t see any privacy organizations on the guest list, for example, and only the largest technology platforms needed apply. Granted, the limit of 100 meant there wasn’t room for everyone. But these are all choices seemingly designed to make the summit look as important as possible.

From this distance, it’s hard to get excited about a bunch of bigwigs getting together to alarm us about a technology that, as even the UK government itself admits, may – even most likely – will never happen. In the event, they focused on a glut of disinformation and disruption to democratic polls. Lots of people are thinking about the first of these, and the second needs local solutions. Many technology and policy experts are advocating openness and transparency in AI regulation.

Me, I’d rather they’d given some thought to how to make “AI” (any definition) sustainable, given the massive resources today’s math-and-statistics systems demand. And I would strongly favor a joint resolution to stop using these systems for surveillance and eliminate predictive systems that pretend to be sble to spot potential criminals in advance or decide who are deserving of benefits, admission into retail stores, or parole. But this summit wasn’t about *us*.

***

A Mastodon post reminded me that November 2 – yesterday – was the 35th anniversary of the Morris Worm and therefore the 35th anniversary of the day I first heard of the Internet. Anniversaries don’t matter much, but any history of the Internet would include this now largely-fotgotten (or never-known) event.

Morris’s goals were pretty anodyne by today’s standards. He wanted, per Wikipedia, to highlight flaws in some computer systems. Instead, the worm replicated out of control and paralyzed parts of this obscure network that linked university and corporate research institutions, who now couldn’t work. It put the Internet on the front pages for the first time.

Morris became the first person to be convicted of a felony under the brand-new Computer Fraud and Abuse Act (1986); that didn’t stop him from becoming a tenured professor at MIT in 2006. The heroes of the day were the unsung people who worked hard to disable the worm and restore full functionality. But it’s the worm we remember.

It was another three years before I got online myself, in 1991, and two or three more years after that before I got direct Internet access via the now-defunct Demon Internet. Everyone has a different idea of when the Internet began, usually based on when they got online. For many of us, it was November 2, 1988, the day when the world learned how important this technology they had never heard of had already become.

***

This week also saw the first anniversary of Twitter’s takeover. Despite a variety of technical glitches and numerous user-hostile decisions, the site has not collapsed. Many people I used to follow are either gone or posting very little. Even though I’m not experiencing the increased abuse and disinformation I see widely reported, there’s diminishing reward for checking in.

There’s still little consensus on a replacement. About half of my Twitter list have settled in on Mastodon. Another third or so are populating Bluesky. I hear some are finding Threads useful, but until it has a desktop client I’m out (and maybe even then, given its ownership). A key issue, however, is that uncertainty about which site will survive (or “win”) leads many people to post the same thing on multiple services. But you don’t dare skip one just in case.

For both philosophical and practical reasons, I’m hoping more people will get comfortable on Mastodon. Any corporate-owned system will merely replicate the situation in which we become hostages to business interests who have as little interest in our welfare as Boris Johnson did according to MacNamara and other witnesses. Mastodon is not a safe harbor from horrible human behavior, but with no ads and no algorithm determining what you see, at least the system isn’t designed to profit from it.

Illustrations: Former deputy cabinet secretary Helen MacNamara testifying at the Covid Inquiry.

The horns of a dilemma

It has always been possible to conceive a future for Mastodon and the Fediverse that goes like this: incomers join the biggest servers (“instances”). The growth of those instances, if they can afford it, accelerates. When the sysadmins of smaller instances burn out and withdraw, their users also move to the largest instances. Eventually, the Fediverse landscape is dominated by a handful of very large instances (who enshittify in the traditional way) with a long tail of small and smaller ones. The very large ones begin setting rules – mostly for good reasons like combating abuse, improving security, and offering new features – that the very small ones struggle to keep up with. Eventually, it becomes too hard for most small instances to function.

This is the history of email. In 2003, when I set up my own email server at home, almost every techie had one. By this year, when I decommissioned it in favor of hosted email, almost everyone had long since moved to Gmail or Hotmail. It’s still possible to run an independent server, but the world is increasingly hostile to them.

Another possible Fediverse future: the cultural norms that Mastodon and other users have painstakingly developed over time become swamped by a sudden influx of huge numbers of newcomers when a very large instance joins the federation. The newcomers, who know nothing of the communities they’re joining, overwhelm their history and culture. The newcomers are despised and mocked – but meanwhile, much of the previous organically grown culture is lost, and people wanting intelligent conversation leave to find it elsewhere.

This is the history of Usenet, which in 1994 struggled to absorb 1 million AOLers arriving via a new gateway and software whose design reflected AOL’s internal design rather than Usenet’s history and culture. The result was to greatly exacerbate Usenet’s existing problems of abuse.

A third possible Fediverse future: someone figures out how to make money out of it. Large and small instances continue to exist, but many become commercial enterprises, and small instances increasingly rely on large instances to provide services the small instances need to stay functional. While both profit from that division of labor, the difficulty of discovery means small servers stay small, and the large servers become increasingly monopolistic, exploitative, and unpleasant to use. This is the history of the web, with a few notable exceptions such as Wikipedia and the Internet Archive.

A fourth possible future: the Fediverse remains outside the mainstream, and admins continue to depend on donations to maintain their servers. Over time, the landscape of servers will shift as some burn out or run out of money and are replaced. This is roughly the history of IRC, which continues to serve its niche. Many current Mastodonians would be happy with this; as long as there’s no corporate owner no one can force anyone out of business for being insufficiently profitable.

These forking futures are suddenly topical as Mastodon administrators consider how to respond to this: Facebook will launch a new app that will interoperate with Mastodon and any other network that uses the ActivityPub protocol. Early screenshots suggest a clone of Twitter, Meta’s stated target, and reports say that Facebook is talking to celebrities like Oprah Winfrey and the Dalai Lama as potential users. The plan is reportedly that users will access the new service via their Instagram IDs and passwords. Top-down and celebrity-driven is the opposite of the Fediverse.

It should not be much comfort to anyone that the competitor the company wants to kill with this initiative is Twitter, not Mastodon, because either way Meta doesn’t care about Mastodon and its culture. Mastodon is a rounding error even for just Instagram. Twitter is also comparatively small (and, like Reddit, too text-based to grow much further) but Meta sees in it the opportunity to capture its influencers and build profits around them.

The Fediverse is a democracy in the sense that email and Usenet were; admins get to decide their server’s policy, and users can only accept or reject by moving their account (which generally loses their history). For admins, how to handle Meta is not an easy choice. Meta has approached for discussions the admins of some of the larger Mastodon instances, who must sign an NDA or give up the chance to influence developments. That decision is for the largest few; but potentially every Mastodon instance operator will have to decide the bigger question: do they federate with Meta or not? Refusal means their users can’t access Meta’s wider world, which will inevitably include many of their friends; acceptance means change and loss of control. As I’ve said here before, something that is “open” only to your concept of “good people” isn’t open at all; it’s closed.

At Chronicles of the Instantly Curious, Carey Lening deplores calls to shun Meta as elitist; the AOL comparison draws itself. Even so, the more imminent bad future for Mastodon is the possibility that this is the fork that could split the Fediverse into two factions. Of course the point of being decentralized is to allow more choice over who you socially network with. But until now, none of those choices took on the religious overtones associated with the most heated cyberworld disputes. Fasten your seatbelts…

Illustrations: A mastodon by Heinrich Harder (public domain, via Wikimedia).

Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. Follow on Mastodon.