Last week a couple of friends and I got around to trying out Techdirt‘s 2025 game, One Billion Users. This card-based game has each player trying to build a social network while keeping toxicity under control.
First impression: the instructions are bananas complicated. There are users, influencers, events, hotfixes, safeguards…and a Troll, which everyone who understood the instructions tried to push off on someone else ASAP. One of our number became the gamemaster, reading out the instructions we struggled to remember. You win by adding (and subtracting) points based on the cards you’re holding when the the GAME OVER card turns up.
Even in a single game where we were feeling our way through, different strategies emerged. One of our number did her best to build a smaller, friendlier network. She succeeded – but it wasn’t a winning strategy. Without any thought to planning, my network ended up medium-sized. I was constrained by an event card stopping me from adding new users, and then, catastrophically, “gifted” the Troll. I came in second. The winner had built a huge number of users, successfully dumped the troll (thank you *so* much), and acquired several influencers who brought their own communities. We eventually identified the networks we’d built, in order: Tumblr, Twitter (not, I think, X), Facebook.
In a more detailed review, Adi Robertson at The Verge traces the roots of the game’s design to a game we played a lot in my childhood but that I no longer remember very well: Mille Bornes (“A Thousand Milestones”). A change of theme, some added twists, I see it now.
We will try this game again. I didn’t *want* to build the Torment Nexus!
It appears the BBC wants to switch off Freeview in 2034. For non-UK readers: Freeview is digital terrestrial television – that is, broadcast. It’s operated by a joint venture among the UK’s public service broadcasters (PSBs) – the BBC, ITV, Channel 4, and Channel 5. Given any television made since 2008 or another receiver device you can access 85 channels without paying anything more other than the BBC’s license fee. That, too, will soon be under review; the BBC’s charter is due for renewal in 2027. Freeview is one piece of a larger puzzle.
As Mark Sweney explains at the Guardian, the Department of Culture, Media, and Sport is reviewing options for Freeview’s future, and is considering three alternatives presented by Ofcom (PDF), the broadcast regulator. One: upgrade the present infrastructure. Two: maintain it as a cut-down service offering only the PSBs’ core channels. Three: move entirely to streaming.
The broadcasters, Sweney writes, favor the latter, choosing 2034 as a logical time to shut down Freeview because that’s when their contract with their network operator expires. By then, projections say that about 1.8 million people will still be dependent on Freeview, a long way down from today’s estimated 12 million. Many more homes, like mine, use both. The Ofcom report says that in 2023 39% of TV viewing was via broadcast.
Most of the discussion focuses on costs: updating the Freeview infrastructure is expensive for broadcasters, switching to streaming is an ongoing expense for individuals. Households would need a broadband subscription, new equipment, and the streaming app Freely, which was launched in 2024. There is a petition opposing the change.
This discussion is happening shortly after the British Audience Research Board announced that the number of YouTube viewers passed the number of BBC viewers for the first time. However, as Dekan Apajee writes at The Conversation, even on YouTube people are still watching the BBC’s output, even if they’re not be aware of it. Apajee is more concerned about context and finding ways to distinguish public service broadcasting and its values from the jumble of everything else on YouTube. How do the PSBs meet the requirement for universal service? Ofcom’s more recent report on the future of public service media (PDF), also warns of this loss of discoverability amid increased competition.
Adding to that, the BBC is reportedly considering a formal content agreement with YouTube that would have it publish some younger-oriented content there before showing it on its own platforms. It’s odd timing, as so many are warning against depending on US technology, as the economist Paul Krugman wrote yesterday. The loss of audience data has been a theme in the rise of streamers – and YouTube has just withdrawn from BARB’s audience measurement system, saying the organization violated YouTube’s terms and conditions.
Remarkably little of this discussion considers the potential loss of privacy inherent in forcing everyone to move to “smart” data collection machines (TVs, phones, computers). Is there a future in which it’s still possible to watch video content anonymously? (Yes, but they call it “piracy”.)
The BBC seems to believe that transitioning to streaming can be smooth. Sweney cites the years to 2012, when analog TV was switched off in favor of digital broadcast, which he describes as “near seamless” despite warnings of potential exclusion. Maybe so, but a lot of televisions were wastefully dumped, and that conversion was a one-time cost, not a permanent monthly drain.
At a meeting yesterday about building better technology, one attendee passionately advocated trustworthy content, presented by trusted sources. Ah, I thought, she wants to reinvent the BBC. Doesn’t everyone?
Illustrations: Family watching television in 1958 (via Wikimedia.
Wendy M. Grossman is an award-winning journalist. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon or Bluesky.
