In his 2010 book, The Master Switch, Columbia law professor Tim Wu quotes the television news pioneer Fred W. Friendly, who said in a 1970 article for Saturday Review that before any question of the First Amendment and free speech, is “who has exclusive control of the master switch. In his 1967 memoir, Due to Circumstances Beyond Our Control, Friendly tells numerous stories that illustrate the point, beginning with his resignation of the presidency of CBS News after the network insisted on showing a rerun of I Love Lucy rather than carry live the first Senate hearings on the US involvement in Vietnam.
This is the switch that Amazon founder Jeff Bezos flipped this week when he blocked the editorial board of the Washington Post, which he owns, from endorsing Kamala Harris and Tim Walz in the US presidential election. At that point, every fear people had in 2013, when Bezos paid $250 million to save the struggling 76-time Pulitzer prize-paper famed for breaking Watergate, came true. Bezos, like William Randolph Hearst, Rupert Murdoch, and others before him, exerted his ownership control. (See also the late, great film critic Roger Ebert on the day Rupert Murdoch took over the Chicago Sun-Times.)
If you think of the Washington Post as just a business, as opposed to a public service institution, you can see why Bezos preferred to hedge his bets. But, as former Post journalist Dan Froomkin called it in February 2023, ten years post-sale, the newspaper had reverted to its immediately pre-Bezos state, laying off staff and losing money. Then, Froomkin warned that Bezos’ newly-installed “lickspittle” publisher, editor, and editorial editor lacked vision and suggested Bezos turn it into a non-profit, give it an endowment, and leave it alone.
By October 2023, Froomkin was arguing that the Post had blown it by failing to cover the decade’s most important story, the threat to the US’s democratic system posed by “the increasingly demented and authoritarian Republican Party”. As of yesterday, more than 250,000 subscribers had canceled, literally decimating its subscriber base, though barely, as Jason Koebler writes at 404 Media, a rounding error in Bezos’ wealth.
Almost simultaneously, a similar story was playing out 3,000 miles across the country at the LA Times. There, owner Patrick Soon-Shiong overrode the paper’s editorial board’s intention to endorse Harris/Walz. Several board members have since resigned, along with editorials editor Mariel Garza.
At Columbia Journalism Review, Jeff Jarvis uses Timothy Snyder’s term, “anticipatory obedience” to describe these situations.
On his Mea Culpa podcast, former Trump legal fixer Michael Cohen has frequently issued a hard-to-believe warning that if Trump is elected he will assemble the country’s billionaires and take full control of their assets, Putin-style. As unAmerican as that sounds, Cohen has been improbably right before; in 2019 Congressional testimony he famously predicted that Trump would never allow a peaceful transition of power. If Trump wins and proves Cohen correct, anticipatory obedience won’t save Bezos or any other billionaire.
The Internet was supposed to provide an escape from this sort of control (in the 1990s, pundits feared The Drudge Report!). Into this context, several bits of social media news also dropped. Bluesky announced $15 million in venture capital funding and a user base of 13 million. Reddit announced its first-ever profit, apparently solely due to the deals the 19-year-old service signed to give Google and OpenAI to access user postings and use AI to translate users’ posts into multiple languages. Finally, the owner of the Mastodon server botsin.space, which allows users to run bots on Mastodon, is shutting down, ending new account signups and shifting to read-only by December. The owner blames unsustainably increasing costs as the user base and postings continue to grow.
Even though Bluesky is incorporated as a public benefit LLC, the acceptance of venture capital gives pause: venture capital always looks for a lucrative exit rather than value for users. Reddit served tens of millions of users for 19 years without ever making any money; it’s only profitable now because AI developers want its data.
Bluesky’s board includes the notable free speech advocate Techdirt’s Mike Masnick, who this week blasted the Washington Post’s decision in scathing terms. Masnick’s paper proposing promoting free speech by developing protocols rather than platforms serves as a sort of founding document. Platforms centralize user data and share it back out again; protocols are standards anyone can use to write compliant software to enable new connections. Think proprietary (Apple) versus open source (Linux, email, the web).
The point is this: platforms either start with or create billionaire owners; protocols allow participation by both large and small owners. That still leaves the long-term problem of how to make such services sustainable. Koebler writes of the hard work of going independent, but notes that the combination of new technology and the elimination of layers of management and corporate executives makes it vastly cheaper than before. Bluesky so far has no advertising, but plans to offer higher-level features by subscription, still implying a centralized structure. Mastodon instances survive on user donations and volunteer administrators. Its developers should target making it much easier and more efficient to run their instances: democratize the master switch.
Illustrations: Charles Foster Kane (Orson Welles) in his newsroom in the 1941 film Citizen Kane, (via Wikimedia).
Wendy M. Grossman is the 2013 winner of the Enigma Award. Her Web site has an extensive archive of her books, articles, and music, and an archive of earlier columns in this series. She is a contributing editor for the Plutopia News Network podcast. Follow on Mastodon.
